About the Course
Consumer expectations have shifted for good. Virtually every modern shopper has come to expect some level of digital integration and convenience, and that means providing robust digital experiences that answer the call.
However, it doesn't mean giving up on physical experiences or putting them on the back burner. In fact, there's a whole new world of hybrid and complementary experiences to be explored.
Bryan Meszaros is ready to show you where to begin.
Meszaros is the CEO and Founder of OpenEye Global, an agency with almost two decades of experience crafting impactful experiences. He's also served as the President of SEGD and as a member of the SEGD Board of Directors and is an adjunct professor at Seton Hal University.
In this exclusive MarketScale Live Learning, you'll cover:
- Observing the physical characteristics of an environment
- The impact on user behavior in the space
- How to define and meet the objectives of an experience
Let's dive in.